Hubby loves a good gen… or pretty much any gen as far as I can tell. We had been out of it for a while so I picked up a bag of this at the Korean market yesterday. This has such a nice umami undertone to it! It’s like miso without the saltiness. There is the tasty roastiness of the rice and an almost sweet sensation. It’s really nice and at $5 for 5oz it’s a pretty good deal too!