A friend of mine gave me a sample tea bag of this to try. As soon as I opened the foil the blueberry was prominent. I steeped it for 6 mins and again all I could smell was blueberry. The first sip was an immediate tang which went away as quickly as it hit. Then all blueberry and slightly sweet. No sugar needed here. It reminded me of KoolAid if KoolAid was made with real blueberries. I immediately thought how good it would be over ice. I think of it more as a blueberry tea than a hibiscus tea. So those who don’t like hibiscus would probably like it.