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“Iced Latte! I think one of the best things to come out of the crazy social media matcha boom and subsequent shortage is the acceleration of hojicha as a mass-adopted flavour/drink. It was already...” Read full tasting note
Pronounced ‘Cookie Hoh-jee-chah’!
Wafts of freshly baked cookies straight from the oven meet the rich, nutty taste of hojicha. Hojicha is a low caffeine alternative to matcha that makes a delicious velvety smooth tea latte that can be whisked up at any time of the day. This blend also contains maca, to help you bring all the good vibes to your day.
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Iced Latte!
I think one of the best things to come out of the crazy social media matcha boom and subsequent shortage is the acceleration of hojicha as a mass-adopted flavour/drink. It was already trending upwards, but that growth curve just got a whoooollleeee lot more aggresive. Fantastic news for people like me who adore hojicha and want to have more options readily available…
Now, that said, I did find myself a little bit “whelmed” by this particular hojicha powder. Don’t get me wrong, it was very smooth and nutty and though the roast level was a bit greener than I would have liked/expected it still made for a very pleasant and easy drinking hojicha latte. Was it a cookie flavoured hojicha latte? Eh, that seems like a bit of a stretch. I tasted a little bit of chocolate, but for the most part this seemed more like a lightly sweetened version of a standard hojicha latte. Still delicious, but not quite as fun or innovative tasting as it maybe could have been.
I do very much hope that B&B continued to release more hojicha powders though with different flavours – there’s soooooo much left on the table with hojicha waiting to be explored in the same way matcha has been.
