Oh man, this is hitting the spot right now. The nice thing about this CTC is that it is quite a bit more forgiving than most CTCs that I’ve had. I know I overleafed but it really doesn’t taste that way and in the past I certainly let the time go for 2min+ without repercussions. Some days you just need a nice CTC to push you out of exhaustion. The bready notes are especially present but I love how the chocolate notes peak through. Sometimes when a cup of tea is just perfect, I tend to let out a sigh. I notice this mostly with the Premium Taiwanese Assam but I definitely sighed when I had this cup.
I’m finally starting to catch up on some emails and random work that has been put off because of the sale. It feels good to have finally gotten every single order out and to be mostly caught up on other orders. During the sale we discontinued Strawberry Oolong & Premium Chai. Unfortunately, we also ran out of our Khongea Golden Tips. Khongea decided not to sell the golden tips this year which means that we have to rework Ruby Pie and Malty Irish Breakfast. I think this time around we will be making the Ruby Pie gluten-free, that way we will have only gluten-free products.
So, I have been thinking about Black Friday through Cyber Monday. I know it is months away but it is really important to prep in advance since it is so crazy. We typically do sales all 4 days. Each day is like our Birthday Bash with the buy certain level and get a certain amount in free tea. Plus each day there are special bonuses like buy $60 in tea and get a new exclusive tea or something like that. We also run contests. I’m trying to figure out if this year we should change the format to gaining a percentage off of the order instead. I waver back and forth. The percentage off would mean we would have to refund every order which would be a pain. This is because we use PayPal as our shopping cart which doesn’t allow for promo codes. Unfortunately, we trapped ourselves into this because changing the cart now with over a hundred products would be very time consuming and potentially expensive but it will have to be done at some point. I do like the idea of free teas because it maybe allows someone to splurge a little. Not really sure what would be preferred.
Also, been thinking about doing a Tea of the Week special. It wouldn’t necessarily be every week but at the beginning of a week I would do a blog about a tea, discuss why it is in our collection, take some more detailed pictures, brew it (western, gongfu, and grandpas style) with notes, and maybe answer some questions. Also, we would offer that tea at a discounted rated for the entire week. Not sure if there is any interest in this.