I am in love with this and it is a total surprise. Normally, I prefer spicy cinnamon, almost like red hots. Upon sniffing, I thought this would be that. It is definitely not, but it is something I have never tried before. The oolong is the primary flavor and it is really deep and rich, and the present but not overwhelming cinnamon make me think of delicious baked goods. Specifically, kind of reminds me of cinnamon bread. Mostly bread, with a hint of cinnamon. Weird, huh? Weirdly delicious.