It smells good and like something familiar that I just can’t pin down. I brewed for about 3 minutes and it was kind of dark so I worried it would be bitter. It wasn’t, it tastes good – I can definitely taste honey even when I didn’t add any sugar. I only have the one sample, so about halfway through the cup I added some sugar and it was good but didn’t need it I think. It’s smooth and easy to drink but not something I’d remember to buy more of.