Being only familiar with matcha powder (Teavana) for my lattes I was a bit hesitant to try anything else, but finding good prices on SA’s sencha, genmaicha and hojicha powders I figured it was worth the risk. I found the sencha powder darker and more bitter than my matcha but am relieved to discover that it tastes just fine in my lattes (tea powder, skim milk, sugar-free Torani syrup). The taste is different, but just as good. (I’m tempted to say “almost as good”, but that may well be because I’m so used to the taste of the matcha.) Obviously a slightly coarser grind than what I’m used to, as it doesn’t clump in the sifter and exhibits a bit of a chalky(?) feel in the mouth towards the bottom of the cup. I don’t know how good this might be prepared traditionally, but in a sweetened latte it’s definitely acceptable.