I bought it four years ago from Tealyra, and have kept it in sealed careful storage, and it’s not changed over that time. Yes, it is strong. In the sense that it makes a very dark brown infusion, very quickly. But the flavors? Well, it’s complex, but mild, with no single flavor taking control. The characteristic Assam flavor is there, but muted. There is some pepperiness and a hint of smoke in the aftertaste, suggesting almost contamination with another tea. I brewed this Western style in a big mug, with a heaping teaspoon of leaf in a drawstring teabag, and 10 oz boiling water for 4 minutes. The manufacturer’s description says this will never disappoint, but my very first impression was of disappointment, and over the years that I’ve given this taste after taste, it keeps on disappointing. There aren’t major defects, it’s just… unimpressive. Not putting another dime down this rabbit-hole. Now, if you’re the type who spikes your tea with sage or other spices, or even fruit zest, then this might be a good base for you. But as an orthodox tea, not so much. I’ve added a photo borrowed from Tealyra’s website, and indicated that it’s now available as a sachet as well as loose.