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“This is a breakfast tea that flirts with astringency, but with a lower steeping temperature, actually comes out fairly smooth. There’s a natural sweetness here that’s very clean and it’s really a...” Read full tasting note
In 1760, Moses Melchior founded a trading company on Højbro Plads in Copenhagen. The company was named “Moses & Søn G. Melchior” after an auctioneer put the company name together incorrectly. The owners liked the new name so much that they kept the misspelled name. The trade was mainly with spices, coffee and of course tea. Moses & Søn G. Melchior started producing tea under the name “MASAGAMA”. It is the initials of the company name separated by an “A”.
The business went well until World War II, when the company’s last owner, Harald Melchior, had to flee to Sweden. After the war there was a decline in tea sales in Denmark and in 2 Moses & Søn G. Melchior had to close and the assets were sold off.
With respect to the old trading company, our MASAGAMA tea has been created in collaboration with TeSelskabet, Denmark’s only tea shop that still mixes tea in-house. The tea is a modern twist on a black tea that you would have drunk at the beginning of the 1900th century. We have mixed black teas with history in mind, but with a view to today’s taste buds. It is therefore not necessarily a historical tea, but a tea that gives flavor to history. The result is a rounded but powerful black tea that can be drunk neat or with milk and sugar. At the same time, it helps to enliven and convey an important chapter of the shared Danish Jewish history. Hopefully it is just one of several products that we would like to help bring history to life in new and exciting ways.
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This is a breakfast tea that flirts with astringency, but with a lower steeping temperature, actually comes out fairly smooth. There’s a natural sweetness here that’s very clean and it’s really a lovely cup. For those so inclined, the packaging notes it takes milk and sugar well (though I’ve not tried that myself).
Background: We visited the Danish Jewish Museum in CPH last summer and naturally I had to pick up this tea. This is a recreation of a historical tea, meant to embody both modern and historical times (as far back as late 1800s/early 1900s) and be reflective of teas once sold in Denmark from Moses & Søn G. Melchior. There’s a bit more information here (scroll down to the tea): https://www.jewmus.dk/en/butik.
If you ever find yourself in Copenhagen, the Danish Jewish Museum was really amazing to see and the tour is absolutely worth it. It’s one of the smallest museums we’ve visited, but a unique and a great opportunity to learn some history.
